From Compawnion to Toffy AI: Why We Changed?

You’ve already seen the new name and colours. Compawnion has officially become Toffy AI, a new identity that reflects how far we’ve come and where we’re headed next.

As we prepare for the launch of Toffy AI on October 21, we wanted to share why we made the change and what it means for you.

The Heart Behind the Name

When we started as Compawnion, our goal was simple: help pet parents train their dogs with empathy, not punishment.

But as the product grew, so did our vision. We began asking bigger questions:

• What if training could feel as intuitive as the bond itself?

• What if technology could help dogs feel more understood, not more managed?

  
  

That’s when Toffy was born, inspired by the warmth, curiosity, and intelligence that define every great companion.

Toffy began as a playful mascot, a friendly face guiding you through lessons. But over time, he came to represent something more: the heart of our philosophy. Training shouldn’t feel difficult or confusing. It should feel personal, joyful, and rooted in understanding.

Toffy isn’t just a name. It’s the symbol of what modern dog training should be: smart, adaptive, and deeply human.

Why Toffy AI

The “AI” marks the next chapter. Not as a buzzword, but as a bridge between empathy and intelligence.

With Toffy AI, we’re building a system that learns from real-world data and behavioural science to help pet parents decode behaviour, simplify training, and strengthen their bond with their dogs.

Our mission hasn’t changed.

It has simply evolved: from teaching commands to understanding connection.

What’s Coming on October 21

So what does this evolution look like in action?

On October 21, the new Toffy AI experience will officially go live. It brings together everything we’ve learned so far, and a few big new ideas:

• Personalised training plans that adapt to your dog’s personality, age, and progress.

• AI-powered insights that reveal what’s really behind behaviours.

• Interactive, bite-sized lessons that fit easily into daily life.

• Smart logs for walks, meals, and milestones to keep your pup on track.

• A supportive community of pet parents sharing real stories, wins, and learning moments.

It’s training made simpler, kinder, and more connected for dogs and humans alike.

What It Means for You

If you’ve been with Compawnion, you’ll notice a fresh new look when you log in! Same app, but brighter, smarter, and with a lot more personality.

If you’re just joining us, welcome! Toffy AI is where training meets playfulness, built to make every session feel rewarding.

And don’t worry, everything you loved about Compawnion is still here.

More Than a Name Change

This isn’t just a rebrand. It’s a redefinition of what dog training can be.

We believe technology should amplify empathy, not replace it. Toffy AI is built on that belief, combining behavioural science, everyday practicality, and the emotional intelligence that every great human-dog bond deserves.

Created with our in house certified animal behaviourist trained from Animal Behavior College, California and backed by over 15 years of experience, Toffy blends insight with adaptive technology, helping pet parents everywhere train with confidence and kindness.

What’s Next

Over the next two weeks, we’ll be sharing behind-the-scenes stories, early peeks at features, and expert insights from our behaviourists.

Follow along as we count down to October 21, when Toffy AI officially launches and dog training takes its next leap.

See you (and your pup) on launch day! Tails will be wagging. 🐾